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Our latest research
The Sports Podcast Audience 2026
A high-value audience hiding inside the genre-sourced from the Advertising Landscape 2025 study.
Audio Primes: The Podcast Industry’s Most Valuable Audience
Not all podcast consumers are created equal. In the Audio Primes 2026 report, the latest research from Sounds Profitable, we identify a powerful segment hiding in plain sight: the 22% of podcast consumers who listen to at least 75% of their content as audio.
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