Substack Rival Beehiiv Makes a Push Into Podcasting by Max Tani
Anonymous sources tell Semafor Beehiiv has been privately reaching out to independent podcasters on platforms like Substack to try to convince them to become founding members of Beehiiv’s podcast program. Tani says the program is expected to launch in the coming days with more tools planned over the coming months. More details to come later this week, as this Friday’s episode of Podnews Weekly Review will feature an interview with Beehiiv CEO Tyler Denk.
JAR Podcast Solutions Launches JAR Replay
Branded podcast agency JAR Podcast Solutions launched JAR Replay, a new audience activation product. JAR Replay lets brands and publishers identify recent podcast listeners and re-engage them with premium, sound-on Visual Audio ads in brand-safe mobile environments. At its core, JAR Replay uses an anonymized listening signal — captured via tracking pixel or RSS prefix — that identifies the user as a listener. Once identified, they can be served full-screen Visual Audio ads in premium mobile apps; the system can also reach lookalike audiences mirroring the behavior of tracked listeners. JAR Podcast Solutions co-founder and CEO Roger Nairn says the dream has always been to keep branded podcasts free of flow-interrupting traditional advertisements. JAR Replay allows for that, with ad-free shows retargeting listeners after the fact. Nairn says the company provides the service for “a simple $12 CPM, including ad production.”
IAB Says Fragmentation Is Now the Biggest Barrier to Video Ad Growth
Inside Audio Marketing has coverage of Interactive Advertising Bureau CEO David Cohen’s presentation at NewFronts last Wednesday. Cohen described how streaming, social video, creator content, and connected TV have merged, erasing boundaries on video planning and purchasing. Consumers see all video as video, but the ad marketplace remains fragmented. The IAB’s solution to that fragmentation is standardization. Cohen says this year the IAB will work on bringing “clarity, consistency, and confidence” by driving stronger definitions and frameworks for streaming, connected TV, retail media, and creator-driven content. Creator-driven content, as well as how it is measured and sold, will matter most to podcasting as video grows.
As for the rest of the news…
- Backyard Ventures has announced a partnership with Between The Lines to grow their video series, developed by former NBA champion Danny Green, into a full-scale podcast and simulcast property.
- Net Influencer covers the launch of Triton Digital’s Podcast Metrics Industry Feature Set, a set of analytics tools that give publishers industry-level benchmarks.
- The Media Leader covers an Advertising Week Europe presentation by Spotify Global Brand Strategy Lead, Thought Leadership Jenny Haggard on new ad formats and tools in Spotify Ads manager.
- Transistor CEO and co-founder Justin Jackson has a new video addressing the narrative podcasting was “intended” to be audio-only in the beginning, including footage of Steve Jobs demonstrating early video podcasts on stage in 2005.
- Content creators are getting their own version of the Clio Awards in the form of Clio Creators, launched in partnership with YouTube and creator marketing firm Influential.
