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    A Few Notes About Fixing Conference Panels

    A Few Notes About Fixing Conference Panels

    The Microphone Is Democratized. The Platforms Are Not

    The Microphone Is Democratized. The Platforms Are Not

    What Would You Do If You Actually Loved Podcasting?

    What Would You Do If You Actually Loved Podcasting?

    How Audio Can Leverage PR in AI Discovery Era

    How Audio Can Leverage PR in AI Discovery Era

    Remember Who You Are

    Remember Who You Are

    The Inventory And The Scale

    The Inventory And The Scale

    The Gap In Podcasting That Should Concern Us

    The Gap In Podcasting That Should Concern Us

    Forget Podfade – Let’s Talk About Creator Fade

    Forget Podfade – Let’s Talk About Creator Fade

    The Creators 2025, Plus a Call for SXSW Submissions

    The Creators 2025, Plus a Call for SXSW Submissions

    Clawing Their Way to Ownership: Why Some Podcasters Are Building Products Instead of Reading Ads

    Clawing Their Way to Ownership: Why Some Podcasters Are Building Products Instead of Reading Ads

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    Our latest research
    Name Research
    Audio Primes: The Podcast Industry’s Most Valuable Audience

    Not all podcast consumers are created equal. In the Audio Primes 2026 report, the latest research from Sounds Profitable, we identify a powerful segment hiding in plain sight: the 22% of podcast consumers who listen to at least 75% of their content as audio.

    Name Research
    The Last Quarter: Understanding America's Podcast Holdouts

    Three out of four Americans have now consumed a podcast. That’s a remarkable number — but it also means a significant portion of the country hasn’t. Not because they can’t. Not because the infrastructure isn’t there. In most cases, because nobody has given them a good enough reason.

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