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The latest from Sounds Profitable’s weekly Tuesday newsletter, plus educational guides on every aspect of the business of podcasting
When asked if they listen to full podcast episodes, watch full episodes, or watch clips, audiences surveyed gave a resounding “yes.” Tom Webster breaks down what that means for podcasting and how we should act on it.
With the growth of video podcasting, it’s time to re-examine how podcasting thinks about audiences watching podcasts instead of listening. Tom Webster breaks down the differences, and how the two aren’t mutually exclusive.
The Sounds Profitable Research Series tackles the most important questions in Podcasting, from the industry’s foremost research authority
We love being a part of the Sounds Profitable community! Having space to connect with industry peers and leaders through Sounds Profitable has been incredibly valuable. As the industry continues to evolve, we’re so glad to have a trusted space for discussion, connection and information.
What Bryan and Tom have done with Sounds Profitable has allowed the podcast industry to identify the tough hurdles ahead of us and work together to understand not just what the question is, but what it's going to be. They've developed a community that can take those questions and not only develop the answer but execute on it.
Sounds Profitable have brought together an amazing community of podcast professionals. The support, ideas and industry insights I find there have been a huge help in navigating the choppy waters of the past year and plan for the future - would recommend them to anyone!
No one keeps up with--and helps make sense of--the complexity of digital audio better than Bryan, Tom and the rest of the team at Sounds Profitable. We’re proud to keep working together to ensure that everyone in this industry has a clear path to more listeners and revenue from their amazing shows.
We sponsor Sounds Profitable because we’ve always learned from Bryan and Tom. But becoming sponsors has taken that learning to new levels of awesome. Our business has grown by leaps and bounds since our founding and it’s due in no small part to the community that Bryan and Tom are building day by day.
Sounds Profitable's research + community of podcast insiders is the best alpha you'll find in the space. Full stop.
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Starting with our flagship daily look at the most important news in Podcasting, The Download, the Sounds Profitable podcast feed features the best thinking in the industry. Follow us on all podcast platforms for all of our audio content.
Sounds Profitable is a collection of media properties — a newsletter, a podcast, and much more — that covers both strategic and tactical changes to the business of podcasting.
Our primary goal with all the media we produce is to educate and empower the podcasting industry at all levels. Our aim is to provide:
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Every year podcasting gains listeners — but also loses them. While early listeners were fans of the medium, the space is growing ever more complex, with people dipping in and out of the medium for a single show or catching their favorite podcast in places creators never planned for.
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For the first time, more podcast listeners say that they have watched a podcast in the last 30 days than have listened to one. Yet, simply popping your pod on YouTube is likely to fail. So, what are podcasters to do? Sound You Can See dives into consumer perceptions of podcasts on video — and how they continue to drive the future of this medium. The study examines differences in perceptions between video primaries and audio primaries, from preferred topics and genres to the surprising demographic that “listens” to more than half of their podcasts on YouTube. We will also look at when podcast consumers choose one over the other.
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